What Are Website Analytics?

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Advanced Website Analytics
Optimizing SEO / SEM using advanced traffic analytics.

What Are Website Analytics?

Basic features of website analytic services.

Collecting and analyzing website traffic data is a crucial element of any search engine optimization (SEO) or search engine marketing (SEM) campaigns. Web analytics is the new standard for measuring a quantity and quality of visitors to a website. Web analytic services use advanced algorithms to determine in a visitor is human (opposed to a web-bot) the geographic location of the visitor, how the visitor navigated to your website, and what the visitor viewed on your website. Web analytics only report or count "qualified" visitors which is a sharp contrast to the old traffic metric "hits" which will count hundred requests from non-human web-bots. Web analytics provide specific goal tracking options which are crucial for optimizing SEM campaigns.